STERLING EMPOWERING FINANCIAL SUCCESS

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Our Team

The practice is led from Cairo and draws on a standing group of specialists across financial reporting, banking, taxation, internal control and valuation, so each mandate carries the disciplines it needs.

Houssam El Araby

Leadership

Houssam El Araby

VP, Strategic Planning & Corporate Governance

Houssam owns two things at Sterling Solutions: the planning that tells an owner where the company is going, and the governance standard that decides whether its numbers can be trusted on the way there. Fourteen years in audit and more than fifteen as a group CFO - across construction and engineering, FMCG manufacturing and a Gulf investment holding, in eight countries - taught him to read a company from its own ledgers within days, and to build a file that holds up in front of a lender, a board, an auditor or a buyer. What he hands an owner is not a report but a decision: priced, sequenced, and small enough to start on Monday.

CREDENTIALS

Certified Public Accountant - United States 2013
Chartered Accountant - Egypt 1999
MBA, Finance - Maastricht School of Management 2008
Project Management Professional, PMP 2006
ISO 9001 certification 2007

IN-HOUSE CONSULTANTS

Licensed in Cairo and in California

Two consultants sit inside the practice rather than beside it. Between them they carry the licences the work is signed under on both sides of the Atlantic.

Ahmed Elbaga, CPA

Ahmed Elbaga, CPA

IN-HOUSE CONSULTANT · US TAX & ASSURANCE

A California-licensed Certified Public Accountant and Executive Partner of Elbaga CPA in Riverside, Ahmed carries the US side of the practice: federal and state filings, assurance work, and the accounting treatment that has to satisfy an American reader when a client’s file crosses the Atlantic.

Credentials

Certified Public Accountant - California Board of Accountancy, certificate no. 111743 2011
Member, American Institute of Certified Public Accountants AICPA
Executive Partner, Elbaga CPA - Riverside, California
Dr. Ahmed Tag El-Din

Dr. Ahmed Tag El-Din

IN-HOUSE CONSULTANT · VALUATION & EXPERT TESTIMONY

Registered as an expert valuer on the roster of the Cairo Economic Court and in the Ministry of Trade and Industry’s register of expert valuers, Ahmed handles valuation, judicial liquidation and the files that end up in front of a court or an arbitration panel - the work where the method has to survive cross-examination.

Credentials

Registered Expert Valuer - Cairo Economic Court, Minister of Justice decision 6885 2010
Register of Expert Valuers no. 484 - Ministry of Trade & Industry 2007
Expert Valuer, Judicial Liquidator & Custodian - Ministry of Finance 2002
Certificate in Business Valuations - ACCA 2020
Financial Modeling & Valuation Analyst - CFI 2025

The Bench

The Disciplines Behind Each Mandate

Engagements are staffed from a standing group of specialists rather than assigned to whoever is free. Each mandate carries the disciplines it needs, and no more.

Financial Reporting

Statement preparation and presentation under Egyptian Accounting Standards, and the review every deliverable passes before it leaves the firm.

Banking & Facilities

Facility structuring, what a credit committee expects, and the document set lenders require.

Taxation

Corporate, VAT, payroll, property and customs positions, each verified against the authority that administers it.

Internal Control & Audit

Risk-based review, sampling and exception reporting, and the controls that replace whatever failed.

Valuation & Feasibility

Asset appraisal, feasibility modelling and return analysis, with method selection stated.

Start With the Numbers

Send us the statements and tell us the decision in front of you. We will tell you what the figures actually support.

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